Leicester City Football club

Leicester City Football club, football club owned by Thai but rarely known. They wanted to create awareness and increase the number of Thai fans, both on their team and their social media.

The Online Application Thai Fox Fans was created on microsite, daring the online Leicester city’s fans to visit the site and test their ‘Fox Blood’.

The application allowed players/fans to answer the exclusive questions of Leicester city team.

10 finalists got a chance to win a ticket to see Leicester match in England.